Ariella Grace Gibson
Proficiencies
Project Management
Strategic Planning
Campaign Conceptualization
Event Planning
Experiential
Media Analysis
Strategy
Monitoring
Social Media
Consumer Goods
Lifestyle
My Experience
What I’ve Done
Social Media Producer,
Windy City LIVE (WLS-TV)
May 2019 - Present
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Developed posts for social platforms including Facebook, Twitter, Instagram
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Formulated scripts for talent and polls for viewers to increase viewership engagement
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Edited live show tapings to incorporate onto social channels
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Created posts with an average of 15,000 impressions on Facebook
Brand Strategist,
Independent Contractor
August 2018 - Present
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Analyzed social media insights and performance measurements boosting Instagram following by 10% and increasing engagement of followers by 20% within 90 days
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Grew luxury jeweler’s grand opening attendance by 25% with increase to 100+ guests
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Created communication materials for multiple clients
Marketing and Events Assistant, Paul W. Bryant Museum
September 2016 - May 2017
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Conducted marketing research for social media accounts using Meltwater, Google Analytics
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Directed exclusive tailgate events while maintaining 10% of budget
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Created advertising campaign for social and print media to enhance market presence by 15%
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Conceived 30th anniversary celebration through events and promotions
Tourism and Events Intern,
Tuscaloosa Tourism Commission
January 2016 - May 2016
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Promoted tourism in City of Tuscaloosa through pamphlets, prospecting, etc.
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Marketed events for various leagues and agencies in the area at conferences and networking events
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Increased coverage by 10% through campaigns and materials for marketing Tuscaloosa and local events
Education
Master of Arts, Public Relations and Advertising
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DePaul University, Chicago, Illinois
June 2019
Bachelor of Science,
Restaurant and Hospitality Management
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The University of Alabama
May 2017
Bachelor of Science,
Marketing​
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The University of Alabama
May 2017